In my own company's case, we initially hesitated to deploy more resources into our social media marketing because we were a bootstrapped, resource-constrained small business. We hesitated because ...

Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a challenging digital marketing space for marketers in 2024. Yet, despite ...

Cost-Effective Channels Digital channels like websites, social media, email, and blogs tend to be more cost-effective to operate and advertise on than traditional marketing methods, such as print ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more ...

Luke Lintz, CEO of Highkey Enterprises, a multinational social media marketing firm, has told Digital Journal about the top three social media trends he expects to see in 2023.

Imagine a toolbox filled with different tools that brands can use to attract, engage and convert customers. Tools that allow you to meet people where they are — which, as we’ve come to know, is online ...