Tariffs, bird flu and other factors could wreak havoc in the ad market in 2025, as growth is expected to slow, per influential media intelligence firm Magna. By Alex Weprin Senior Editor The U.S ...

Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% due to uncertainty over U.S. trade policies.

The FTC is investigating advertising and media watchdog groups over whether they violated antitrust laws through coordinated boycotts of social media platforms.

Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Growth will be fueled by an explosion in Internet advertising, ...

Fuse Media, a leading minority-owned and operated media company, today announced the launch of AMPLITUDE, its new comprehensive advertising platform designed to empower brands with custom ad ...

The rise of AI and social media have disrupted the advertising industry. Omnicom hopes its merger with IPG will keep the company ahead of the curve. Noam Galai/Getty Images.

Lyft introduced in-app advertising in August 2023 to support its media network, which launched a year prior. The collaboration between Lyft Media and StackAdapt also comes just two months after the ...

T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) advertising, the companies announced Monday. The agreement will further ...