In 2024, Snoop Dogg launched his first licensed dispensary, S.W.E.D. (Smoke Weed Every Day), in Los Angeles, alongside a cannabis product line honoring his late friend Tupac Shakur.

ERNEST tells PEOPLE all about his easy-riding new collaboration with the legendary Snoop Dogg, who he teamed up with for the inaugural offering from his new DeVille Records imprint, titled 'Gettin ...