Tracking your conversions enables you to measure your performance precisely and see whether your campaigns are achieving their objectives.

The launch of its long-awaited API (application programming interface) last fall let third-party partners sell ads on Snapchat's behalf for the first time, and an update in January gave brands ...

WhatsApp rolls out ads in Updates section as Meta monetizes the messaging app. Discover how this changes your private messaging experience forever.

Are you ready for AR? Meta, Google, Snap and more are gearing up to compete with Apple and deliver frames-based ...

In an age of constant data breaches, protecting your identity is more important than ever. Bitdefender and Norton are our top ...

Jump back into the online dating world with highly rated and popular mature dating apps for 40, 50, and 60+ singles looking ...

If you’re looking to drive conversions, your best bet is to invest in Facebook ads – especially given ... sales – all within the Instagram interface. And if your target demographic is ...

WhatsApp rolls out Photo Layouts for iOS status updates, allowing users to create and share collages of up to six photos.

Snapchat has published a new report which looks at the overall effectiveness of skippable versus non-skippable ads, and how Snap users respond to each, in order to help guide placement decisions.

Snapchat's ad business is growing up, and it's beginning to look a lot like Facebook's. Snap is testing two features this month in Snap Ads -- the video ads that are inserted between Stories or on ...

Google is testing a new conversion goals interface within the Google Ads advertiser console. This now shows you a drop down option to dig into each goal and it groups the goals in a nicer way.