Kohl's coined a "meme stock" by online investors Menomonee Falls-based Kohl's has become one of the latest so-called meme stocks.

Investor enthusiasm faded for the latest meme stocks on Wednesday, with shares in heavily shorted Krispy Kreme and GoPro closing well below their session highs, while Tuesday's investor darling ...

Investors are again turning to meme stocks in the hopes of scoring quick gains. The latest beaten down companies to see a share price revival are Krispy Kreme, GoPro and Beyond Meat. Each company ...

The latest so-called meme stocks include doughnut maker Krispy Kreme, camera maker GoPro and plant-based meat maker Beyond Meat.

Meme stocks are back. Jolted by a sudden surge in Opendoor stock last week, a handful of other shares have ripped higher on interest from retail traders.

The latest meme-stock frenzy shows that “market psychology and crowd behavior can sometimes matter more than the numbers,” noted one analyst.

The meme stock rally is resurfacing as equity markets continue to hit new highs. Read more here.

Shares in Krispy Kreme donuts, camera maker GoPro, and retailer Kohl's have risen dramatically this week, driven by online hype.