Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are ...

• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

Too often, dashboards are built around readily available data rather than strategic business objectives, limiting their ability to drive performance and growth. To address this issue, Info-Tech ...

What separates CTV advertising winners from the pack? New research from Retail TouchPoints and MNTN uncovers five common ...

Sinch (Sinch AB (publ)) – (XSTO: SINCH), which is pioneering the way the world communicates through its digital Customer Communications Cloud, today announced transformative updates to Sinch Mailjet, ...

Weeks ago, I had the honour of delivering a keynote speech at an EdTech conference where I addressed tech talents on a simple yet pragmatic framework for navigating the challenges and opportunities of ...

To give your email higher odds of getting noticed, it’s smart to send it in the morning when colleagues are settling in.

Smart Bidding isn’t a one-size-fits-all solution. Choosing the right strategy depends on your campaign goals, audience ... organization aims to maximize email signups for a new awareness ...

In the rapidly evolving world of Web 3, having a strong digital presence is essential. Web 3 SEO agencies specialize in ...

Entering 2024, the marketing world was abuzz with concerns about AI and its potential to upend our industry. From fears of job displacement to the looming `cookie apocalypse,` marketers scrambled to ...

Teltronic, a developer of mission critical radio communications equipment and systems, has joined the MORANE-2 project, a ...

UNM School of Engineering in the US has announced research aimed at improving safety and maintenance on small railroad lines.