The partnership—the first time in Nike history it’s launched a new brand with an outside company—is being marketed as a blend of what each brand is best known for. Nike is making a major play for female consumers and the athleisure market with its Skims partnership for a new women’s brand called NikeSkims.

The best of both worlds will come together thanks to Nike's cutting-edge technology, which keeps world-class athletes comfortable and performing their best, matched with SKIMS' laidback style and inclusiveness.

Kim Kardashian just secured a groundbreaking partnership with Nike as they launch a joint venture with her SKIMS brand. But could it upset her ex-husband, Kanye West? Here's why th