Top snowboarders compete at Boston brings in 300 tons of snow (that’s about 20 truckloads) from Loon Mountain for a ...

Retired Olympic champions Madison Hubbell and Gabriella Papadakis plan to skate together at events in a bid to help pave the ...

We’ll all see Powell, who became the first Black snowboarder at the X Games, show off his tricks at Boston’s Red Bull Heavy ...

Before this past weekend's Red Bull Heavy Metal event in St. Paul, Minnesota, street snowboarders had a packed schedule of ...

Summit once again displayed its ability to outperform its opposition on Saturday, Jan. 25, as the team competed in a 7.5-kilometer skate race ... not the only Summit athlete to place within ...

AFL star and Red Bull athlete Chloe Molloy loves the refreshing, sugar-free taste of the new Red Bull Berry Edition. “I’m always drawn to Berry flavours, and I love that the new Red Bull Berry ...

With Red Bull athlete Rónán Dunne taking victory at both events last year, he’ll be the man to beat in 2025 and is already looking fast as he recently took the win at the NZ National DH ...

Brands like Nike, Adidas, and Red Bull are partnering with high school athletes for advertising deals. The Gen Z students can make up to $2,000 per social-media post—and companies hope their ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can make millions. © 2024 Fortune Media IP ...

As more states rethink their NIL restrictions and Gen Z’s media consumption persists, companies like Adidas, Nike, and Red Bull will continue to pull in young athletes as brand ambassadors.

Christian Horner has left the door open for the “very talented” Yuki Tsunoda to race for Red Bull when the team principal was quizzed about back-up drivers for the F1 2025 season. A month ago ...