Earlier today, New Balance officially added three new styles to Ohtani's signature collection: a new colorway of the Ohtani 1 ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Invitations to exclusive industry events and research by Sarah Mahoney @mahoney_sarah, June 23, 2025 ...

Reigning World Series champion Shohei Ohtani is getting his own colorway of the popular New Balance 990v6, but acquiring a pair won't be an easy feat. Coinciding with the 2025 MLB World Tour ...

Before Wednesday's game, MLB posted a photo of Ohtani arriving at Dodger Stadium in his signature New Balance gear. The caption read: “Shohei aura is unmatched.” ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...

New Balance already has their hand in a number of other sports with top athletes Shohei Ohtani, Kawhi Leonard, and Coco Gauff. What do you think of Josh Allen's recent switch to New Balance over Nike?

Related: ‘The Most New Balance Shoe Ever’ Is on Sale for 42% Off, and Buyers Say It's 'Very Comfortable' Related: Merrell’s $140 ‘Elite’ Trail Running Shoes Are on Sale for Only $50 ...

Shohei Ohtani ’s return to pitching is nearing, and the Los Angeles Dodgers are seemingly doing everything possible to make sure that happens. Seeing him back on the mound is something the ...