Brooke Shields knows the importance of keeping your hair looking flawless, which is why she founded her own hair care brand, ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are ...

Global brands created demand for products like shampoo sachets by promoting Western ideals and using persuasive marketing to ...

Great hair days seem hard to come by in summer, but these products and trends — from a strengthening shampoo and conditioner ...

In this edition of The People's Pharmacy, Joe and Teresa Graedon also hear from a reader having trouble getting rid of lice.

Q²M Bathe is a gentle, yet powerful car shampoo featuring a strong foaming action and easy-rinsing formula. Highly ...

MANILA, Philippines — Actress and singer Julie Anne San Jose, the newest ambassador for Symply G, shared empowering insights ...

Google’s reluctant return to IP addresses could reflect concern about AppLovin’s growing ad revenue and its use of IPs to ...

In an exclusive excerpt from 'We Just Might Make It After All," Elyce Arons shares memories of her beloved friend ...

Before you decide to colour your own hair, you’ll want to take three factors into consideration.

While the two terms are often used interchangeably, advertising and sales promotion designate different parts of a business's marketing strategy. Advertising has to do with building brand ...