Roughly 25 years after its debut, PayPal is “ushering in a new era for customers” with some generic black text. The company has a new logo, designed by Pentagram, and a new brand identity.

What is a logo and what does it do? It is the summation of who you are as a business. It represents you concisely, while being a visual tool to help your customers retain your identity.

Shades of black : assembling black arts in 1980s Britain / David A. Bailey, Ian Baucom & Sonia Boyce, editors Smithsonian ... On becoming an artist: Algerian, African, Arab, Muslim, French and, Black ...

LOOK: Magic unveil new logo, ... Orlando will have a white, black, and blue jersey that evoke nostalgia from the teams of the 1990s, while featuring a "new-look" cascading star trail.