Before any meaningful discussion of marketing goals can be had, we should explain the meaning of marketing. Marketing, according to the American Marketing Association, is "the activity, set of ...

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

India’s semiconductor dream is now entering a new phase. The government has strengthened its goals under ‘SemiCon 2.0′, ...

The US LED lighting market is booming as more people seek energy-efficient solutions, and the government pushes for ...

In the increasingly competitive world of Kickstarter, having a great idea is only half the battle. Success depends on the right strategy, execution, and a marketing partner who understands the unique ...

Small businesses in seasonal markets are best served if they establish clear goals for their promotional strategy.

In a world where digital landscapes shift faster than ever, staying ahead in marketing can feel like trying to catch lightning in a bottle. As consumer behavior evolves and technology advances at ...

MANILA, Philippines — EastWest officially kicked off the Manila and final leg of the Dream Run 2025 with a media launch in Makati City. Set for June 15 at Filinvest City, Alabang, the run marks the ...

“Make sure you’re including video in your mix of creative assets - whether you have brand or performance goals. If you need a hand, our generative AI Image Animation (now available for all advertisers ...

Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

Explore how B2B brands can align Marketing and Sales teams to create a seamless customer experience and boost campaign ...