3. Inclusivity And Innovation Acceleration. CMOs must set goals to build inclusive cultures that actively support and accelerate innovation by equipping teams with the skills to identify, adopt ...

3. Becoming Indispensable To Customers. One key marketing (and companywide) goal for 2025 is to make ourselves indispensable to our customers. That means that our product is a “must have,” not ...

6. Set manageable goals so the team can see progress in real time. When it comes to setting goals with my team, I like to keep it practical. Big, lofty goals are great, but they can feel ...