The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Learn what each entails and how to use them.

What Is Marketing? Marketing means communicating the value of a product or service to a specific audience in an attempt to turn them into paying customers. It encompasses all the strategies a ...

EY Studio+ brings the firm’s various services in marketing and design and a 7,000-strong staff under one roof in a bid to win bigger accounts.