Costs are cited among the numerous factors that convince 18-to-34 year old consumers to drop a subscription video service.

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in ...

Research from Ampere Analysis highlights the subscribing behaviour of people aged 18 to 34. These viewers pay more than other ...

Engagement: You put a ring on it! No, not the vows — with your clients. Industry experts recently offered their insights on the importance of a service provider being engaged with clients, as well as ...

Marketing is all about what's new, which means founders of boutique marketing agencies need to become skilled at migrating the value proposition. In particular, they must learn how to sunset old ...

Related:What operators are looking for from the National Restaurant Association Show floor Value meals introduced by limited-service brands ... because of their value proposition — competing ...