Zendesk is applying a flexible outcome-based pricing model to customer services that is unique within the industry, says CEO ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in ...

A growing number of operators — and a new national report — are turning to value-based care as not just a good idea, but a necessary evolution.

Puja Vohra, a veteran TV marketer who has led marketing efforts for shows tied to Paramount+ and Showtime, is joining Fox to ...

Arrival of fresh brand in the security market and acquisition move by networking player should provide managed service ...

We must tread carefully over altering the existing system; otherwise, unintended consequences will have a severe impact on ...

Marketing is all about what's new, which means founders of boutique marketing agencies need to become skilled at migrating the value proposition. In particular, they must learn how to sunset old ...

As digital transformation accelerates, now is the time to revisit your integration strategy and unlock the full potential of ...

The acquisition of Legalex serves as a strategic pillar for Counsel Press' continued growth in the service of process market, which significantly increases the Company's TAM and creates cross-sell ...

Service Properties Trust is drowning in debt, with a 95% debt ratio, weak cash flow, and a highly speculative B bond rating.

Old Dominion Freight Line said in a Wednesday update that the soft trends experienced so far in 2025 continued through May.