Customer service is the new marketing. This statement may sound suspect coming from a customer service consultant, but if you consider consumer behavior and thought patterns today, you’ll ...

Marketing a service-based business relies more on building a relationship than marketing products does. Some relationship building is done with product marketing – particularly branding and name ...

Marketing as a service is about the entire customer journey – the reminder to tell someone to leave for the airport because they’re going to be late, the Uber that’s ordered to get to the ...

It's no news flash that practice marketing has gone digital. But, are you doing it right? You must take advantage of the digital marketing triangle to do it effectively, writes Jonathan Miller and ...

SKOKIE, IL—Triangle Printers has acquired Chicago Graphic Service, which will allow the company to strengthen its presence in the Chicago area and expand into new lines of business, such as real ...

Marketing a good isn't the same as marketing a service. The customer can touch carpet, but not the act of cleaning it--and that's an important difference. Nearly all products are a bundle of goods an.

The reality is that CFOs can recommend a lever for marketing that they've used for other disciplines: outsourcing—also with new service models, such as B2B marketing as a service (MaaS). What is MaaS?