Lady Gaga is activating her beauty guru mode. On June 27, the Grammy Award winner showed off her makeup skills in her first-ever makeup tutorial on YouTube in collaboration with Sephora.

Google has announced a new partnership with Sephora, where users of smart displays like the Google Home Hub will be able to bring up makeup tutorials while they are doing their makeup in the morning.

There are a million and one beauty apps out there. But even we have to admit that this new feature from the Sephora app is pretty cool.  Unlike a lot of apps, which will have a video demo of the ...

Lady Gaga's GRWM videos are the highest viewed and top performing videos on Sephora YouTube, with past videos immediately generating over 3.3 million views.

However, Sephora's YouTube channel may just have the best beauty tutorials on the social platform, no influencers involved. The ultra-informative tutorials aren't your traditional how-tos from gurus.

Below, she shows us how to use just seven products (all of which have the Clean at Sephora seal, so you know they’re free of parabens, sulfates, and a whole host of other ingredients you might ...

Sephora Virtual Artist with the new Eyeshadow Try On, Expert Looks, and Virtual Tutorials are available on the free Sephora app for iPhone and on SephoraVirtualArtist.com today.

Sephora’s entire catalog of beauty tutorials and how-to videos has been added to Google Home Hub. To start, a consumer can say “Hey, Google, play contouring videos by Sephora,” or whatever ...