EXCLUSIVE: We understand that The Quorum, the film tracking and research company founded by former UTA Research Head, David Herrin, has been sold to Greenlight Analytics. The Quorum is currently ...

TikTok introduced a slew of new advertiser tools at the company’s annual advertiser summit on June 3rd. The new products range from AI-powered ad tools to new features connecting creators and ...

Traditional SEO isn’t going away, but marketers are starting to rethink how people find content online. With more users getting answers from tools like ChatGPT or Google’s Search Generative Experience ...

Google Analytics adds features to improve data accuracy as privacy rules limit tracking. New attribution tools track campaigns even when users decline cookies. Clearer data labels and problem ...

RFID and data analytics are powerful—yet often underutilized—tools for warehouses eager to boost efficiency and reduce errors. From real-time inventory tracking to predictive stock management, these ...

All of this data helps retailers optimize prices for their products and keep inventory levels accurate. DISCOVER: Learn five steps to success with analytics and artificial intelligence. 4. Reallocate ...

Without call tracking, the PPC ad might receive full credit, even though SEO and social played key roles. Choosing the right attribution model ensures data-driven marketing decisions.

The cost of food in the US increased significantly amid the Covid-19 pandemic and the steep inflation that followed. While prices have stabilized more recently, new factors have already driven up ...

Popular SEO tools like SEMrush and Ahrefs are being impacted. This move from Google is making data extraction more challenging and costly. As a result, users may face higher subscription fees.