USM alumnus Rodney Richardson and his graphic design firm, Rare Design, assisted the university with the new design. University officials worked with the University of Iowa to ensure its agreement ...

HATTIESBURG, MS (WDAM) - It is out with the old and in with the new for Southern Miss. Starting Wednesday, students and fans can buy merchandise bearing the new eagle head logo. But in late 2014 ...

HATTIESBURG, MS (WDAM) - On November 12th, the University of Southern Mississippi Athletics Department introduced two options for the school's new logo. There were over 40,000 page views to the ...

USM fans can vote and comment on the new logo options until Nov. 21. The chosen logo will then go before the USPTO for approval. Officials say this process could take up 12 months.

WEBVTT A LOGO CHANGE FOR SOUTHERN-MISS-- AFTER A JUDGE RULED---THEIR EAGLES' LOGO -- LOOKSTOO-MUCH LIKE THE UNIVERSITY OFIOWA'S.16 WAPT'S MIKE PERCHICK EXPLAINSWHAT RE-BRANDING MEANS TO ...