A holiday tradition for many families around the world, it is indeed Elf on the Shelf time. Nearly 20 years old, Elf on the Shelf has gained traction in recent years as parents post extreme displa ...

I never wanted an Elf on the Shelf. But last year, just when I thought we were exiting the believing-in-Santa years, my daughter saved up her money and asked me to drive her to Target to buy an elf.

But, if you're relatively new to the parenting game, you might not completely know yet how Elf on the Shelf works, or understand the purpose of it. There are the technical Elf on the Shelf rules ...

That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...

Another festive and fun tradition that has gained popularity among families in recent years is Elf on the Shelf! The adorable idea is that a mischievous Elf comes to visit your home leading up to ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into ...

It's that time of year in case your wondering about when to pull out the little elf from Elf on the Shelf or what's it about? — if you didn't already know. Elf on the Shelf has become a growing ...

I am of course talking about everyone’s favorite little good behavior enforcer, Elf on the Shelf. It’s amazing to me how divisive Elf on the Shelf is within the parenting community.