When one thinks of Santa Cruz, they think of the beautiful rolling waves, sprawling hills, and a picture: the famous blue “Screaming Hand” logo, emblazoned on merchandise. One of the most ...

SANTA CRUZ — One of the most iconic images ... “Rich Novak called me up and asked for a logo for their new skateboard wheel, and this was the urethane revolution. This was where urethane ...

30 years later, that skateboard is experiencing a revival: the Santa Cruz x Jägermeister reissue capsule collection features the Jeff board in a retro-design plus matching T-shirts in black and ...

Jägermeister, in partnership with the iconic US label Santa Cruz, has launched a limited three-piece skateboard and fashion capsule collection. At the heart of the collaboration is the re-issue ...