LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience. This guide will walk you through everything you should know about Message Ads ...

Earlier this month, when LinkedIn started seeding “AI-powered conversation starters” in people’s news feeds to boost engagement on its platform, the move saw more than little engagement of ...

Dubbed AI Copy Suggestions, the feature allows users to generate introductory text and headlines for ads. It uses data from the LinkedIn platform to ensure relevancy while also giving users the ...

Search Engine Land » PPC » 5 LinkedIn Ads mistakes that could be hurting your campaigns Share Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

LinkedIn has introduced Live Event Ads, a global ad format companies can use to promote their live event before, during, and after it takes place. According to LinkedIn data, the number of ...

In response to the complaint it received in February, the EC wrote to LinkedIn to request further information on how it might be enabling targeted ads based on sensitive personal data such as race ...

Search Engine Land » PPC » LinkedIn Message Ads: Everything you need to know Share LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience.