The video game ad market is “not very mature – but it’s growing,” said Samantha Lim, SVP of gaming strategy and innovation at Publicis Media. Yet, although there are more advertisers running tests, ...

Samantha Lim [00:10:19] One thing that Taylor mentioned is that he doesn’t entirely disagree with tariffs, but he disagrees with the way that it’s being carried out. Taylor Poliska [00:10:29] ...

Samantha Lim had a promising life in front of her. She was just a freshman at Iolani School working her way onto the headmaster’s list when tragedy struck in 2019. Now her parents are getting… ...

Ahead of her appearance at AdExchanger’s Industry Preview on February 7, Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of intrinsic in-game ad inventory and the next steps ...