Sarah has made two purchases from your online website. She’s accumulated 300 loyalty points and it’s her birthday next week.

True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

The era of the AI assistant is not a distant vision; it is already unfolding before our eyes. In the next 6 to 18 months, the ...

Built on Salesforce, Fielo's platform gives B2B brands the tools to drive repeat purchases, grow customer lifetime value, and deepen buyer relationsh ...

Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue. The post Salesforce Agentforce: What you need to know appeared first on MarTech.

Rakesh Jallipally's appointment comes at a pivotal moment for Pepe India, as it looks to accelerate its transformation in India.

Fostering customer loyalty is fundamental to long-term business success. By following the strategies above, businesses will be able to build sustainable, meaningful relationships with their customers.

A new Dunnhumby study reveals loyalty is at an inflection point, as retailers grapple with evolving shopper expectations and the growing risk of homogenization.

In this episode of DEMO, host Keith Shaw is joined by Matt Fuller, Co-Founder of Starburst, to explore how their innovative data platform unifies access to distributed data—whether it's in the cloud, ...

A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company's sales are from loyalty program members, up from just 20% one year before. Here's how the brand ...

TELUS International (Cda) Inc. (NYSE:TIXT) is one of the cheap penny stocks to buy now. Towards the end of May, TELUS announced its acquisition of Gerent.