The era of the AI assistant is not a distant vision; it is already unfolding before our eyes. In the next 6 to 18 months, the ...

True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

In this episode of DEMO, host Keith Shaw is joined by Matt Fuller, Co-Founder of Starburst, to explore how their innovative data platform unifies access to distributed data—whether it's in the cloud, ...

Sarah has made two purchases from your online website. She’s accumulated 300 loyalty points and it’s her birthday next week.

Robin Washington, chief operating and financial officer at Salesforce, talks agentic AI and offers career advice.

Built on Salesforce, Fielo's platform gives B2B brands the tools to drive repeat purchases, grow customer lifetime value, and deepen buyer relationsh ...

Agentforce represents the shift from generative AI to agentic AI. Updated with details on Agentforce for Revenue. The post Salesforce Agentforce: What you need to know appeared first on MarTech.

Salesforce CEO Marc Benioff revealed that AI now manages 85% of customer service and generates 25% of new code at the company, as 51% of hiring in Q1 was internal amid a pause in engineering ...

Fostering customer loyalty is fundamental to long-term business success. By following the strategies above, businesses will be able to build sustainable, meaningful relationships with their customers.

A new Dunnhumby study reveals loyalty is at an inflection point, as retailers grapple with evolving shopper expectations and the growing risk of homogenization.

Salesforce has reached a milestone with Agentforce. The Fortune 500 company added its product, Agentforce—an autonomous AI agent platform—to provide customers with 24/7 AI-powered support.