Chief executives and directors need to learn that creating a successful strategy that everyone buys into and works toward is, in fact, a sales game.

In order to explore this strategy building process more fully, we reached out to financial services marketing expert and Founding Institute member, Dan Sondhelm of Sondhelm Partners.

As part of CRN’s Top 100 Executives Of 2025 list, we highlight 25 sales executives leading the channel charge.

Furthermore, these methods are not mutually exclusive; they can be combined to create a sales strategy. For example, leveraging data-driven insights in the solution-selling process ensures that ...

Explain your compensation plan in 50 words or fewer. Could you do it? Here’s the thing: If your complex compensation plan resides in a mountain of spreadsheets, volumes of Google Docs or a pile of ...

He will report to Global Atlantic’s Head of Sales, Sam Barnett. “Dave is a proven, growth-oriented sales executive, and I’m thrilled to have him as a leader on our team” Tweet this ...

After covering all these bases, you’ll be in an excellent position to start building your CRM strategy. How to create your CRM strategy in 8 steps Step 1: Define your CRM goals and objectives ...

Find out what HR professionals need to know about on-target earnings, including how to structure them effectively and their ...