TikTok Shop hasn’t just evolved the way consumers buy beauty products — it has also propelled a new subset of influencers into the mainstream. Hair care influencer Danielle Athena, for instance, was ...

BUZZ BOMB™ engages three specialized fitness influencers to grow the brand The influencers have hundreds of ...

In an ecosystem where direct linking in feed posts isn’t allowed, Instagram influencers, particularly in fashion and activewear, have developed a sophisticated, multi-channel strategy to convert ...

And comedian Jack Whitehall also uses email lists for his comedy tour announcements, cutting out the middleman and keeping ...

Star power remains, but influencer marketing is giving brand campaigns a new kind of sparkle this festive season ...

Experts say many creators now function as “one-stop shops”, handling venue, curation, promotion, and integration, reducing ...

The ROI is real — and the relationships are even better. Here’s how top brands are scaling credibility through long-term influencer partnerships. Earned trust. Having built credibility over their ...

Fifty-six seven-figure yearlings were among numerous high marks at the record-setting 12-session auction, which ended ...

The credit card giant has reached an agreement to settle a class-action lawsuit involving its coupon-finding browser ...

Capital One settles with influencers over claims its Shopping extension diverted affiliate commissions, without admitting ...

The setting is often nondescript and unremarkably corporate. It might be a hotel conference room, with tables lined up under fluorescent lights. Often, though, the drab scenery is the background of a ...

Influencers are the new cash cow for businesses, according to Brittany Hennessy, the senior director of influencer strategy and talent partnerships at Hearst Digital Media. "People scroll through 300 ...