Nearly two thirds of consumers do not trust that prices listed for products during sales are accurate, while a quarter of ...

Celebrities, athletes and influencers almost go hand in hand with brands and partnerships. For example, internet sensation Alix Earle announced a partnership with the prebiotic soda, Poppi just last ...

TikTok Shop hasn’t just evolved the way consumers buy beauty products — it has also propelled a new subset of influencers into the mainstream. Hair care influencer Danielle Athena, for instance, was ...

As part of a core marketing strategy, influencers drive brand awareness, traffic and sales by regularly posting content endorsing varied products or brands, increasing their own fan following and ...

Automakers are recalibrating their communications strategies, and advertising budgets, to focus on influencers to get product ...

The power of influencer marketing is unquestionable. It is projected to hit around $21 billion in 2024 and is no longer optional but inevitable for brands aiming to grow and capture new audiences. By ...

Platforms like Instagram, TikTok and Facebook aren’t just for entertainment; they serve as lifestyle compasses. The synergy between brands and influencers leads to tangible benefits. The digital ...

Influencer marketing often stops at “post goes live.” But if you’re working with mom influencers and social media moms, there’s so much more value to unlock to drive sales. Below are six smart ways to ...

The ROI is real — and the relationships are even better. Here’s how top brands are scaling credibility through long-term influencer partnerships. Earned trust. Having built credibility over their ...

Kurtis David Harder’s sequel to his 2023 Shudder Original horror thriller Influencer is produced by Jackrabbit Media and will ...