Labubu, the plush toy from China’s Pop Mart, is a social media darling, but the toothy little monsters are not an overnight ...

Are you implementing influencer marketing as the strategic core of your consumer journey or still treating it as just another ...

"Rescuerama: TikTok's Gen Z stress relief drama series boosts brand engagement and sales with humor and influencer ...

Gross margin (GAAP) declined to 19.8% of net sales from 21% in Q1 FY2024, reflecting deleverage in buying, distribution, and ...

There’s not much that influencer Victoria Tyler doesn’t post on social media about her nearly four-year journey living with ...

Capital One must face a lawsuit by social media creators who said the bank's free browser extension stole their sales ...

This article breaks down the exact mechanics of how influencers drive sales, the business model behind growing a fashion-focused Instagram following, and real-life case studies that show these ...

With sales sliding for drugstore makeup brands, its growth hinges on thousands of social-media influencers. Sue Nabi, chief ...

Of course, salesmen are nothing new, but this crop has a distinctly online flavor. Today’s sales influencers are a weird amalgam of different manosphere personalities and motivational speakers.

The company uses these influencers to model selections on Instagram ... The company reported net sales of $1.1 billion in 2024, up 6% from a year earlier. Profits rose 73% to $48.8 million during ...