Are your marketing campaigns falling short of expectations? A well-crafted marketing brief template might be the solution ...

Even the pros use proven "templates" to create sales letters that get results. The following is a 12-step template for writing foolproof sales letters. Every person has some form of buying resistance.

During your sales campaign, regularly collect data on the promotion. For example, if it is an online campaign, record data on the number of daily impressions and clicks the campaign delivers.

A high ROI indicates that a marketing campaign was effective. The simplest way to measure ROI is by dividing the net increase in sales by the marketing cost. A more accurate (but complicated ...