Email and SMS marketing are both very direct response-focused channels. One valuable aspect of performance-focused channels is that they naturally lend themselves to effective performance measurement.

In today’s omnichannel landscape, retailers must juggle multiple communication tools, which increases frustration, disrupts ...

As further proof for the TxtCart platform’s SMS capabilities, Dreamwrap Sleep saw a 400% ROI in just two weeks, and OrganiGrowHairCo calls TxtCart “top tier support,” praising its seamless setup and ...

SMS Marketing has always been an elusive tool with great potential that people haven’t utilized as well as they could be.

I'm on a mission to review 1,000 marketing software tools and share my findings with over 100,000 small business owners ...

Done correctly, an email marketing campaign can boost sales, brand recognition, and even customer loyalty. Here’s a ...

It is natural to compare SMS to email marketing. Both types of marketing involve sending messages to recipients who have opted in. This comparison, however, should not be carried too far. If you ...

• In a 2019 survey, 31% of SMS promo messages were read. Adding SMS Marketing To Your Store When considering adding SMS marketing to your online store, you’ll want to factor in a few things first.

Unfortunately, as email marketing became more popular, problems such as spam and saturation began to reduce its effectiveness. Meanwhile, with the growth of mobile and text messaging, SMS marketing ...

The popularity of email marketing meant that it very quickly became over populated with spam, thus reducing the chance that your email will be interpreted as a legitimate one and actually opened and ...