But to distinguish between the two, the study had to give people the same words, laid out in different fonts. In total, the team surveyed 400 men and women between the ages of 18 and 50.

Many standard fonts in Excel, including Aptos, Arial, Calibri, Franklin Gothic Book, Georgia, Rockwell, Segoe UI, and Verdana all have narrow or light adaptations that you would do well to avoid ...

Sans serif fonts, like Arial and Helvetica, are defined by what they don’t have: those “wings” and “feet.” They have cleaner lines and are considered best for titles and shorter text.

Halloween-themed documents may look different from those produced during the Christmas holiday, for example, just by altering the font. Brands are sometimes identifiable by fonts.