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While Dove’s pledge says it will never use AI bodies to represent real ones in its advertising, it also released a “ playbook ” of ways in which consumers of generative AI tools can adjust ...
To mark the 20th anniversary of the launch of its "Campaign for Real Beauty," Dove has restated its commitment to never using AI to represent real people in ads for its products. "At Dove, we seek ...
Dive Brief: Dove has pledged to not use artificial intelligence (AI) to represent women in its advertising and communications as part of its long-running Real Beauty platform that is celebrating its ...
advertisement 04-13-2024 DESIGN Dove just made the best AI-related ad yet The brand’s pledge to never use artificial intelligence for its images builds on work its been doing for decades.
To mark the 20th anniversary of its Real Beauty initiative, Dove said it wanted to “continue taking action to dismantle toxic beauty standards” by vowing to never use any AI -generated imagery ...
But what I found just as interesting is that Dove chose to use AI as a brand differentiator. The video starts by telling us, “By 2025, artificial intelligence is predicted to generate 90% of ...
In Dove’s own words: “AI’s potential brings both excitement and concern, especially with regards to beauty.” Despite what some headlines suggest, the brand is not anti-AI.
Dove, a beauty brand known for its 20-year marketing campaign around showcasing “real bodies,” has taken the initiative a step forward in the age of AI.
Dive Insight: Dove describes AI as one of the “biggest threats” to portraying real beauty in its announcement, drawing a line between the emergent technology and the airbrushed imagery it has ...
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