Send in the clown Ronald McDonald’s journey from a local TV personality to a global marketing phenomenon is a testament to the power of effective branding and character development. The lovable ...

For decades, McDonald's was closely associated with a jovial red-haired clown who was first introduced as the fast food chain's mascot in 1963. But over the years Ronald McDonald, who donned ...

For many, a trip to McDonald's wasn't complete without catching a glimpse of the iconic red-haired Ronald McDonald statue, ...