A TV commercial featuring a new, slimmer and sportier Ronald McDonald, the latest evidence the fast-food chain isn't clowning around about its image, debuts today. WORLD'S WEALTHIEST ...

McDonald's Corp has given its Ronald McDonald mascot a new, athletic makeover. In a television commercial that hits airwaves on Friday, the new Ronald will be seen encouraging kids to exercise and ...

Around 2004, McDonald's christened Ronald as a "balanced, active lifestyles ambassador," and stuck him in commercials where he trained for the Olympics. He got workout clothes. He got a tuxedo.

Ronald's last redesign was in 2005, but it was far less drastic than this. McDonald's now seems to be evolving Ronald McDonald beyond his most recent role as a pure brand ambassador mostly focused ...

Oak Brook, Ill.-based McDonald’s said the new commercial is only the beginning. Later this year, Ronald hits the road for ‘‘Go Active with Ronald McDonald’’ interactive community shows.

WHISPERING PINES - People have kidded Ronald McDonald about his name over the years, but his one-second appearance in a commercial has earned him 15 minutes of fame - and then some. McDonald, an en… ...