Rolex made the decision to buy Bucherer after third-generation chairman, Jörg Bucherer, was considering selling the company.

Rolex describes its new release, the Deepsea Challenge, as “a watch that defies the limits.”That means the limits of depth and atmospheric pressure in addition to engineering, since the ...

Rolex’s relationship with the technology dates back to the early ’60s, when it joined a group of 20 Swiss brands (the “CEH”) to develop a quartz wristwatch movement. Seiko gets credit for the first ...