Call it a Rolex with a rare pie-degree. Next Tuesday, Christie’s is auctioning off a 1989 stainless steel Air-King with an unusual touch on its dial: a Domino’s Pizza logo. The current bid is ...

Then he upped the ante with “hundreds of $800 Rolexes.” In the early days of what is now known as the Rolex Challenge, turning in $20,000 in sales one week at Domino’s would get you a Rolex. (Break ...

Over the decades, the Domino’s Rolex has evolved. The logo has changed in size and orientation, briefly going black and white in 1991 before reverting to colour the next year.

Founder Hans Wilsodrf didn’t establish the Rolex logo until 1925, 20 years after the brand was founded. It’s gone through few dramatic changes in the nearly 100 years since, ...