Don't show up late if you want to see Daytona and the Rolex 24 star in Brad Pitt's F1 movie. The opening 10 minutes feature Daytona and New Smyrna.

The humble motorsports timer has become one of the most-flexed watches on the market. Which one is right for you?

In 2025, the Rolex Daytona, a once-humble motorsports timer, has become the most-flexed watch on the market. Here's everything you should know about it.

More than an asset on the wrist: The fascinating economy of luxury watches ‘To own a stainless-steel Rolex Sky Dweller, I paid Rs 12 lakh in cheque, another 10 lakh in cash to retailer to jump queue’.

The Rolex Daytona Stainless Steel is an iconic sports watch. This automatic watch comes with a triple dial chronograph in Rolex’s classic Daytona style, with a 70-hour power reserve.

A 1999 Cosmograph Daytona, Ref. 16516, in platinum with diamond-set mother-of-pearl dial has an estimate is $800,000 - $1.6 million ...

Rolex has revealed a host of new watches, including the all-new Land-Dweller, complete with honeycomb dial design, at Watches and Wonders 2025 in Geneva, Switzerland.

Homeland Security Secretary Kristi Noem wore a $50,000 Rolex Cosmograph Daytona to a prison visit. Noem's watch choice sparked criticism about the Trump administration's populist image.

Virat Kohli flaunts stunning gold Rolex watch Kohli 's stunning watch is from the luxury brand Rolex Daytona collection. It's not just any watch, this one's got literal gold.

Watches (from top), GMT Yellow Gold 116758SANR and Daytona Stainless-Steel Sigma Dial 6263 by Rolex; Nautilus Rose Gold 5980R-001 and Nautilus Stainless-Steel 5726/1A-010 by Patek Philippe.

Andretti Global driver Colton Herta is participating in the 2025 Rolex Daytona 24, also known as the 24 Hours of Daytona, the first race of the 2025 IMSA WeatherTech SportsCar Championship.