Rolex If it’s so impossible, why would one bother trying to get a Daytona at retail? Answers usually include price and bragging rights. Concern over price makes common sense, because a current ...

2. Rolex Daytona ref. 6265 “Unicorn” ($5.9 million) Unlike the other entries on this list, the watch's price isn’t driven by celebrity or royal owners, instead, it’s a one-of-a-kind white ...

Rolex has increased the prices of its steel sports watches, but only marginally. Most are still priced well below market value. Photo by Jack Seemer for Gear Patrol The largest price hike for an ...

One of Rolex’s most popular models, the Daytona, saw the greatest price increases. For example, the white gold version with the OysterFlex bracelet has a suggested price of $38,100 — a sharp ...

Among iconic wristwatches, the Rolex Cosmograph Daytona sits at the top of the heap. Built to track the times of race-car drivers—hence the central chronograph hand, tachymetric bezel ...

The famous Rolex "Paul Newman" Daytona is back - in a way. Rolex made a surprising launch over the weekend: a special-edition Daytona that celebrates the 24 Hours of Le Mans race, and its design ...