Don't show up late if you want to see Daytona and the Rolex 24 star in Brad Pitt's F1 movie. The opening 10 minutes feature Daytona and New Smyrna.

A singular Rolex Daytona in platinum with a mother-of-pearl dial and diamond hour markers will sell at a Sotheby's auction in Geneva in May.

Unusual shows of passion, non-traditional viewing platforms added up to a winning Rolex 24 for the glass offices at IMSA.

It's not just drivers and race teams pushing themselves to the limit at the Rolex 24. Here's what goes into putting the race on.

The Rolex 24 Hours of Daytona is one of the most iconic races in all of motorsport. The venue itself – with its banked turns, long straightaways and festive infield all add to its mystique. One ...

Porsche Penske Motorsport on Sunday won the Rolex 24 at Daytona for the second consecutive year, and third time overall, to continue the domination “The Captain” flexed all of last season.

Porsche Penske Motorsport on Sunday won the Rolex 24 at Daytona for the second consecutive year, and third time overall.

View full results from Rolex 24 hour race at Daytona International Speedway For nearly 24 hours, IMSA drivers have been circling the Daytona International Speedway road course. It’s endurance ...

Porsche Penske Motorsport on Sunday won the Rolex 24 at Daytona for the second consecutive year, and third time overall, to continue the domination “The Captain” flexed all of last season.

The Rolex 24 is 24 hours of racing and the ultimate test of drivers and machines. Drivers are on teams of three to five people, rotating as cars continue to drive laps until Sunday afternoon.

Hour 16: Porsche Penske Motorsport 1-2; Acura third With eight hours remaining in the Rolex 24 at Daytona, Porsche Penske Motorsport seems poised for a repeat.