These are the 10 priciest watches from Pharrell's Joopiter auction. Ranging from collectible Richard Mille to ultra rare ...

Seiko has done the unthinkable and teamed up with Pepsi, creating official versions of a Pepsi GMT and Pepsi diver.

Here, ranked from strong to strongest, are the 13 greatest Rolex watches of all time.

Don't show up late if you want to see Daytona and the Rolex 24 star in Brad Pitt's F1 movie. The opening 10 minutes feature Daytona and New Smyrna.

Where was the "F1" movie filmed? Scenes shot at Rolex 24, Daytona International Speedway in Florida “F1” was filmed in a lot of places around the world.

Dale Earnhardt Jr. reflects on his emotional Rolex 24 experiences and why he won't return to the demanding endurance race at Daytona.

The first 10 minutes of the Brad Pitt F1 movie show off a thrilling racing drama from Top Gun: Maverick director Joseph Kosinski ...

The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for 2026?

The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for 2026?

AI-assisted summary The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due ...

The 2025 Rolex 24 At DAYTONA once again saw fans from all around the globe flock to Daytona International Speedway for another extravagant edition of the most prestigious sportscar race in North ...