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Roger Federer-Backed $2B Brand Makes Massive Identity Overhaul After 'Muppet' Elmo’s Sly Jab
Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...
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Novak Djokovic’s ranking, prize money, sponsors and his next tournament
Novak Djokovic has one big goal for 2025, but his path to a record-breaking 25th Grand Slam title is laced with obstacles.