Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger ... Federer and Elmo playfully clearing up any confusion around On's brand name and logo ...

In retirement, Roger Federer continues ... The ad stars Federer and Sesame Street's Elmo playfully clearing up any confusion around On's brand name and logo in a memorable way.

The Super Bowl isn't brought to you by the letters "R" and "F," but a commercial for On sportswear starring Roger Federer and Elmo stole the show before it even aired during the game. The ad plays ...

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On. The fun collaboration left Federer ...