In early April, Uber ended its US ad sales partnership ... clarity” from Google, Komasinski said, “we’re bullish about the long-term prospects of our performance media segment.” (“Performance media” ...

The average person bounces between five different forms of media throughout an average day. Picazo explains to Mumbrella that ...

An example of a mobile affiliate CPA program is the Tapjoy CPA network. Tapjoy is a popular mobile ad ... Retargeting ads help you re-engage users who have interacted with your offer but didn’t ...

For example ... on Google.com. Over time, Google Ads has evolved to include a range of ad formats and targeting options, and it has become one of the most popular ad platforms in the world. Create a ...

told the judge that Google would be willing to make real-time bid amounts from AdX available to all rival ad servers for open web display ads. And in Google’s view, doing so would settle the claims ...

The Department of Justice (DOJ) is proposing Google sell two of its ... monopoly power in the publisher ad server and ad exchange markets for open-web display advertising,” Brinkema wrote ...

The United States Justice Department wants Google to make major changes to its ad business in order to restore competition, with the government suggesting that Google divest both Ad Exchange (AdX ...

If the DOJ gets its way, that would result in Google breaking up major ad platforms AdX and DFP. Google has been in a bit of hot water for, well, a long time, thanks to its near-total domination ...

Google this week targeted the upcoming iPhone 17 in an ad for the Pixel 9 Pro, mocking Apple's design plans and suggesting that Apple often copies Android features. Google's Pixel lineup has long ...

US DOJ seeks divestiture of Google's ad tech products Google says DOJ ask has "no basis in law" Google will face antitrust trial in September May 6 (Reuters) - The U.S. Department of Justice has ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep ... “Book Now” or “Find Out More.” In one recent example, the real client’s CTA was “Free Sample ...