Retargeting is a way for brands to serve previously engaged customers with ads that might be relevant to them. This practice increases the odds that they will engage with the ad and reenter the sales ...

Here is a look at social media retargeting and how it works, along with some best practices. While scrolling through Facebook ...

Data on these customer actions is what informs the strategy behind the final and most crucial stage – retargeting. Once your top-of-funnel ad campaigns begin bringing in a consistent flow of ...