The communications professor writes about how companies risk a disconnect with consumers via “regressive representation.” ...

AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI ...

And we do have very good ideas for native ad concepts, but you'll see us lead with the user experience," Pichai said during the call. "But I do think we're always committed to making the products ...

The focus remains on enhancing user experience and growing subscriptions this year, with future concepts for native ads planned. Google CEO Sundar Pichai revealed that the company has "very good ...

He claimed that the “far left” has inverted that. Vance posted that the concept is “basic common sense” because one's moral duties to one's children outweigh those “to a stranger who ...

with CEO Sundar Pichai hinting at “native ad concepts” during the company’s earnings call. The big picture: What they are saying. “We always want to lead with the user experience and we do ...

Retargeting is a way for brands to serve previously engaged customers with ads that might be relevant to them. This practice increases the odds that they will engage with the ad and reenter the sales ...

Consumers connect with this powerful medium at home, at work, and on their commute. With the largest reach in Canada and exciting on-air personalities that listeners love, Bell Media stations provide ...

Most Super Bowl commercials aim to entertain. A minute-long Big Game ad from telehealth company Hims & Hers Health might do something very different. The spot, slated to air during the third ...