The communications professor writes about how companies risk a disconnect with consumers via “regressive representation.” ...

AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI.

SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments ...

Using portable EEGs, researchers found that when groups of people watch the same health promotion videos, their brain activity syncs up, indicating that the message has gone beyond being seen and ...

According to The Verge, Google CEO Sundar Pichai stated during the company's investor call that Google has "good ideas" for native ad concepts in Gemini, however, the current focus remains on user ...

"But as you've seen [with] Google over time, we always want to lead with the user experience and we do have very good ideas for native ad concepts," he added. Further, Pichai explained how Google ...

Nope, there’s nothing wrong with your TV—that was an ad you just saw on Amazon Prime Video. Like many of the big streaming services, Amazon Prime Video has rolled out an ad-supported tier ...

Retargeting is a way for brands to serve previously engaged customers with ads that might be relevant to them. This practice increases the odds that they will engage with the ad and reenter the sales ...

Consumers connect with this powerful medium at home, at work, and on their commute. With the largest reach in Canada and exciting on-air personalities that listeners love, Bell Media stations provide ...

Most Super Bowl commercials aim to entertain. A minute-long Big Game ad from telehealth company Hims & Hers Health might do something very different. The spot, slated to air during the third ...

Prompt: An image that embodies the essence of social media: a giant screen displaying photographs of architectural and interior projects, with a person at the center, standing with their back ...