He studies brand aesthetics, logo design, and brand personality. He has published his work in leading journals like the Journal of Marketing Research and Journal of Consumer Research.

Absolut Vodka is celebrating the legacy of pop artist Keith Haring with the limited edition—Absolut Haring—nearly four ...

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary.

From pops of school-bus yellow on a luxe track suit and hats at Prada to buttery shades of cream at Hermès, the Spring 2026 ...

Pan Am declared bankruptcy following stresses caused by the 1973 oil crisis, and the lawsuits that followed the bombing of ...

Generative AI's potential to bolster business is staggering. According to one 2023 estimate from McKinsey, in the coming ...

Under Rhea's leadership, Silver Screen Fashion has become known for its high-impact fashion shows, beauty contests, and star-studded events that offer aspiring models and artists a chance to shine.

Suite” conversations, a series of thought-provoking discussions featuring some of the most influential leaders in marketing, ...

Collin Riley's Tacoma putting Ride Shocks to the test on a technical rock crawl-fully loaded, perfectly dialed, and smooth through the rough stuff ...