The cognitive effects of advertising repetition are examined by considering the impact of three levels of TV commercial exposure within a one-hour program. Attitudes and purchase intentions were not ...

Two experiments investigated the "truth effect"; i.e., the finding that, when statements of uncertain truth value are repeated, the repetition tends to shift their truth-value ratings toward the "true ...

First let me describe the commercial, and then you can watch it if you want, below. A man gifts a woman with a Peloton exercise bike. As she gets on the bike she says, “A little nervous, but ...