One editor puts three different primers to the test during a sweaty three-day weekend at Coachella festival. See her results ...

Are you busy? Running late? Chronically short on time? The pros share five steps for a fail-proof, quick beauty regime.

As beauty continues to embrace the power of simplicity, minimalist trends are reshaping our routines, products and priorities ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you're not a lover of obviously lined lips but still want to achieve a fuller or more defined pout, lip contouring is the ...

Not only does Kierah Hamilton have a keen eye for fashion – her taste also extends to beauty, interiors and food. From the trainers she’s eyeing up to the fragrance she’s already repurchased three ...

As "lip combos" become less of a trend and more of a habit, lip liners have surged in popularity. Here, a breakdown of the top 10 lip liner brands by Google searches, according to Spate.

In recent years, I've opted for a pared-down regimen that prioritises skin that looks healthy, fresh, and—I suppose you could ...

Innovations in AI, plastic surgery, weight loss drugs and cosmetics will change the beauty standards of tomorrow — and ...

It's been a tough old time for makeup lately, and lip liner is the most recent makeup staple to get put on a Performance ...

Score the Rare Beauty blush, Drunk Elephant bronzing drops, and more for less during Sephora’s Savings Event. We talked to ...

We asked celebrity makeup artist and on-air beauty expert Neil Scibelli all your complexion questions, including exactly how ...